Fundraising for Nonprofits

Every organization has unique goals, opportunities, and aspirations. Gail Perry Group helps nonprofits strengthen fundraising capacity and build the leadership, strategies, and systems needed to raise more money and advance their missions. Our consulting services are tailored to each organization’s priorities and designed to create lasting philanthropic growth.

Our Services

Campaign Planning Study

A Campaign Planning Study helps organizations determine how best to move forward with a fundraising campaign while building the clarity, confidence, and momentum needed for success. Through analysis and confidential conversations with donors and key stakeholders, leaders gain an objective understanding of campaign readiness, philanthropic potential, organizational alignment, and the strategic considerations that should shape the campaign.

Campaign Counsel

Campaign Counsel provides experienced strategic guidance throughout the planning and execution of a fundraising campaign. We partner with organizational leaders to translate campaign strategy into action, strengthen decision-making, sustain momentum, navigate obstacles, and maximize philanthropic results while building long-term fundraising capacity.

Board Workshops

Successful fundraising begins with informed, engaged, and active leadership. Our Board Workshops help trustees understand philanthropy and campaign strategy, clarify their individual and collective roles in fundraising, and build the confidence and alignment needed to lead with purpose and inspire greater donor investment.

Growth Planning

Growth Planning helps organizations define a forward-looking strategy to expand philanthropy, accelerate revenue growth, and increase fundraising results. By combining an analysis of past and current fundraising activity with the perspectives of donors and other key stakeholders, the process builds stronger relationships, surfaces opportunities for growth, and creates a shared vision and actionable path forward.

Development Audit

A Development Audit provides an objective, internally focused assessment of the structures, practices, systems, staffing, and resources that support an organization’s fundraising program. Leaders receive practical recommendations to strengthen operations, improve performance, and build the internal capacity needed for greater philanthropic impact.

Prospect Strategy

Prospect Strategy helps organizations identify and prioritize their highest-potential donors and develop tailored strategies for moving those relationships toward meaningful gifts. Development teams gain greater clarity about where to focus their time, how to engage each prospect, and what next steps will advance the relationship.

Major Gift Portfolio Review & Refinement

Portfolio Review & Refinement helps organizations ensure that donors are assigned to the right fundraisers and that portfolios are appropriately sized, balanced, and positioned for action. By analyzing donor data, giving history, portfolio composition, and fundraiser activity, we help teams strengthen portfolio management, establish meaningful performance goals, and increase major gift revenue.

Customized Major Gifts Training

Our customized major gifts training programs, powered by The Modus Approach™, are tailored to each organization’s culture, donors, and fundraising priorities. Through a shared philosophy, practical tools, and repeatable systems, development teams build consistent practices, strengthen donor relationships, and achieve greater philanthropic impact.

Customized Consulting Engagements

Organizations’ needs do not always fit neatly within a single service line. We design customized consulting engagements that draw on our full range of expertise, whether the need is a time-sensitive assessment, focused strategic support, or an ongoing partnership. Each engagement is tailored to the organization’s priorities and designed to produce meaningful, measurable fundraising results.

Let's Talk

Not sure which service is right for your organization?

Let’s talk about your goals, opportunities, and priorities, and determine the best path forward.

What people say about us:

Jennifer King

““The GPG team was supportive, insightful, and inspiring—exactly what we needed for success. We just hit a major milestone in our campaign to purchase and renovate a new building. It’s exciting to see how our new tools and strategies are fueling our growth and expanding our mission.”

Jennifer King CFRE, Director of Advancement, Penn Foundation

Dr. Finley Anne Bryan

“The work you have done in developing our board and staff, preparing us for a successful capital campaign has been exceptional. Even recently, the notion that we would mount a successful capital campaign seemed improbable. But with your help we have made it tangible and the talk of the town.”

—Dr. Finley Anne Bryan, Executive Director, Cape Fear Botanical Garden

Kelle Shultz

“Hooking up with the GPG team has been one of the best things we have done at Knoxville Habitat for Humanity!  The advice, training, motivation, love and support is greatly appreciated.”

—Kelle Shultz, President/CEO, Knoxville Habitat for Humanity

Mark Stuart

“What does a world-famous wildlife conservation organization do after raising $500 million in eight years…You call Gail Perry! Gail provided more than 130 recommendations to take our relationship-building, friend-raising and fund-raising to a much higher level. Our future and ability to deliver on our vision are brighter than ever before.”

Mark Stuart CFRE, Foundation President, San Diego Zoo Global